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Introducing: The Language Of Light

Jan 30

In Videos at 8:59am

At the studio, we’ve been, well, busy. A big reason why revolves around this announcement, dovetailing with the announcement last week of the Strobist/Numnuts rolling speed light extravaganza, otherwise known as The Flashbus. (You’ll want to ping DH’s blog, BTW. Big news over there as well.)

We jumped into this project last summer, and have shot and edited pretty intensively since then. A lot of flash stuff in this 2 DVD set. From studio to location and back again, we show f-stops, shutter speeds, setups, break downs (mostly mine), things that didn’t work, things that did, and just about everything in between. There’s also, ahem, guest appearances, and interviews. And an ongoing ramble through my brain (be careful what you wish for) about why light is good or bad, and the thought process one has to engage in when summoned to shoot either a face or a place. How to light it? How to speak with the light? How to describe a scene or a person best to someone who is not right there with you as a witness. Storytelling light, in other words. Descriptive, fluent, ornate, simple, TTL, manual, rich, gelled, clean, warm–you name it–we use it, show it, and, most importantly, describe the thinking behind it.

Tomorrow, Monday, 9am EST, the Flashbus ticket sales go live. If you are digging that idea, and want to join us at a stop along the way, head that way ’cause the DVD is available discounted along with the tickets. Adorama is the exclusive distributor for the DVD, so to jump on the bus, hit the Flashbus site, and follow the path for bundled ticket/DVD. Below is a taste of the recorded mania…..

If you’re not able to join us on the tour, stay tuned for an Adorama URL to get just the DVD. More tk….

114 Responses to “Introducing: The Language Of Light”

Mark Holloway says:

on January 30, 2011 at 9:10 am

This is way too cool!

Andy Fenn says:

on January 30, 2011 at 9:11 am

Is the DVD gonna be available for the UK? Unlike the flashbus :(

Lesley Gracie says:

on January 30, 2011 at 9:12 am

Sadly as I’m based in Scotland I won’t see the Flash Bus tour,however I’ll certainly be
purchasing you’re DVD.Looks amazing Joe!

Tim says:

on January 30, 2011 at 9:18 am

Hi Joe,

The DVD’s sound great! I know you’re just now launching them, but any plans to release digital versions to purchase, for those of us that are trying to reduce a reliance on physical media?

Also, any plans on taking the tour to Europe?


Mikkel Jezequel says:

on January 30, 2011 at 9:19 am

It’s a must have!!! loved the speed of light DVD looking forward to this one.

Rich Cave says:

on January 30, 2011 at 9:25 am

Awesome awesome, does the bus float and if so do you think it can swing by the UK, bought you a beer many moons ago for you, its a little flat and looks like creme de menthe.

As for the DVD I would love to have it.

As a pro photographer, your Life book was a kick up the bum and looking forward to sketching with light, and now the DVD things a hatrick of stuff this year to make earning with photography that little bit more fun.

If I could come over to the states to just join in for the day I would alas the car needs replacing.


Joe McNally says:

on January 30, 2011 at 9:31 am

absolutely…Adorama will be handling and shipping international (free shipping!) Joe

Scott says:

on January 30, 2011 at 9:33 am

Talk about announcements, first the tour but now DVDs from both you and David. Rock on!

Howard Pitkow says:

on January 30, 2011 at 9:34 am

I’ve got my phone alarm set so I don’t miss out. See you in Philadelphia. The tour is a great idea and the DVD will be very helpful. Thank you!

Rich Cave says:

on January 30, 2011 at 9:36 am

Free shipping, cheers Joe today just gets better


miguev says:

on January 30, 2011 at 10:01 am

I can’t wait for the DVD to come out, please make sure it does for all DVD zones/regions for your oversees fans! ;-)

miguev says:

on January 30, 2011 at 10:01 am

(Clearly, I meant overseas)

William Beem says:

on January 30, 2011 at 10:13 am

Interesting. I’m disappointed that the tour isn’t coming to Florida, but it’s nice to see both you and DVD coming out with new DVDs.

James Conkle says:

on January 30, 2011 at 10:16 am

This looks SWEET! Can wait to see if I get a ticket. I’ll need to take time from school at 9 O’clock to make sure I can get a ticket! (hopefully the order system isn’t flash based(for iPads sake)). Anyone know what the price of the DVD will be? (I still have to save up for Dobbs this year)

Alan West says:

on January 30, 2011 at 10:18 am

Glad to hear that it will be available in the UK. I follow your courses on Kelby training so am looking forward to seeing this.

Keep up the good work with educating us mere mortals.

Tom Marriage says:

on January 30, 2011 at 10:26 am


Terrific news from you and David. Hope there will be an option for Tour tickets and both DVDs. Thanks to you and David for all the teaching that you do.


Arlan says:

on January 30, 2011 at 10:32 am

In the column on the right side of this page…..Joe on xxxxxxx, you’re missing one item. Joe on Steroids.

John A. says:

on January 30, 2011 at 11:58 am

Ok, so tickets to seminar, JM DVD, DH DVD, what next, a free Nikon D3x giveaway? I’m in!!!!!!!

Terri Jacobson says:

on January 30, 2011 at 12:29 pm


This rocks. I can hardly wait to get you back to Portland.

My registering finger will be poised and ready tomorrow.

Jeremy says:

on January 30, 2011 at 1:30 pm

Now all we got to do is convince the terrible duo to visit the other side of the pond.

Nice to hear Adorama is offering free shipping :)

I’ll have to skip on the tour for now sadly

Good stuff!!!!

Dawn Zimdars says:

on January 30, 2011 at 2:33 pm

So sad we will not see you in Tampa :( Glad I can still get the DVD! Have a safe and crazy fun trip!!

Doug Evans says:

on January 30, 2011 at 3:05 pm

Joe -

All this news just tripped my SB-900s and blew my budget for February! ;-) I am so looking forward to the new disc set, saw some fun & familiar people & places!

I hope I can make the hop to NYC for the Strobist/Numnuts gig providing it’s not sold out by the 9:01am – regardless, I will be eating up your disc set along with David’s new DVD offering!

The mayhem, inspiration and teaching continues – Harumph, Harumph, Harumph!

Hope the Asian tour was a blast for you!

Take care!


diego says:

on January 30, 2011 at 3:59 pm

im going to be broke by the time spring is over.

count me in as well!

see u in san jose joe!

Dave Taylor says:

on January 30, 2011 at 4:26 pm

I’d love to see the DVD available as a digital download as well? iTunes anyone? Looks great!

Alex says:

on January 30, 2011 at 4:47 pm

Hi! Cant find the dvd at Adoramas website. Can you blog a link to where its possible to buy it, and ship to sweden?


lorenz says:

on January 30, 2011 at 5:10 pm

Can’t wait for the DVD, joe’s the Godfather of lighting ;-)

Rob Lamping says:

on January 30, 2011 at 5:36 pm

Lookin forward to the dvd, Joe. What are the odds of the Flashbus taking a little detour, say The Netherlands ;) … Only à littlebit jealous …

Ivan says:

on January 30, 2011 at 6:23 pm


Carl says:

on January 30, 2011 at 7:32 pm

Joe your the man I hope I can afford the DVD set because I am sadly unable to get to the tours :(

John Given says:

on January 30, 2011 at 7:33 pm

What a great way to get 2011 rolling!!! Hey Joe…..You Rock!!!

Calvin says:

on January 30, 2011 at 7:33 pm

Any word on pricing yet? I hope to get both sets of DVDs.

Robert says:

on January 30, 2011 at 7:58 pm

Hi Joe,

The trailer looks great, I really like Your flashwork. Just wonder, if You are planing to make some DVD’s about business side of photography in the future?

RAMYAD Photography says:

on January 30, 2011 at 8:17 pm

This is great news! I have purchased all your books and have enjoyed reading through them all. Very excited to get this DVD and learn more!

Steve says:

on January 30, 2011 at 8:22 pm

What a very cool idea.

Just bought myself a house truck (Navion Itasca) so I can be a nomadic photographer. Kid in college, empty nester, time to hit the road with computer and cameras.

I know you’ll have fun.

Maybe our paths will cross down the road.


Ingoman says:

on January 30, 2011 at 8:48 pm

how the hell can you pop out something new all the time? I can’t even follow to read and watch what you guys produce every day… when shall I be even working something?
if I do not get a spot in theflashbus in SF… oh boy, that’s going to drive me crazy ;-)

greetings from down under
ingoman and carmen

Jimmy Tan says:

on January 30, 2011 at 10:58 pm

And I thought I can finally get a D700…. money’s gonan be diverted to Andorama then…..

Ken Toney says:

on January 30, 2011 at 11:36 pm

Joe, I’m so glad you have the DVD! I’ll order as soon as I type this. I’ll see you in Vegas, can’t make Atlanta (the wife won’t run the show all the time so I can play!). You and David don’t get to crazy. :)

joe r says:

on January 31, 2011 at 12:08 am

Not sure if this was an accident or I’m just lucky… but the registration opened up a little early for me somehow… and I wanted to say I’M OFFICIALLY REGISTERED FOR THE CHICAGO STOP AND I CAN’T WAIT TO SEE YOU ALL THERE!

I guess it’s a good thing I’ve been OCD about checking the site for updates a couple times since the announcement? ;)

Lorri E says:

on January 31, 2011 at 1:06 am

Can’t wait, Joe on DVD & in person on the Flash Bus. Now all I need is a few more SB-900s/700s.

Theis Poulsen says:

on January 31, 2011 at 1:10 am

That’s good news :)

No flash bus in Europe so nice to see some videos instead.

bad news was me sketching light pre-order just got pushed to June :(


Patrik Lindgren says:

on January 31, 2011 at 1:11 am

Cool, ordering the dvd’s as soon as they’re available and looking forward to see master numnuts in action!
It would be even cooler if the flashbus could do a tour in Europe as well. :)

Paolo says:

on January 31, 2011 at 1:35 am

Well, I must say you guys managed to put together what looks like a killer event, DVD’s included!!! Looking forward to it!


David Hobby says:

on January 31, 2011 at 1:38 am

Holy Toledo. Okay, so who else besides me freeze-framed their way all the way through that trailer multiple times…


Alexander Evensen says:

on January 31, 2011 at 2:11 am

Cool stuff =) Congratulations on the new book!

I’ll be buying :)

Richard Hales says:

on January 31, 2011 at 2:15 am

The DVD looks fantastic. Is going to be available in the UK?

Pete Barnes says:

on January 31, 2011 at 2:35 am

Nice one Joe, if it’s anything like your books I’m sure it’ll be awesome.


Rob Lowry says:

on January 31, 2011 at 2:55 am

***Registration is Open***

It seems Adorama let things kick off just past midnight, and I’ve already got my registration in and confirmed. Don’t wait until 9am … it may be too late by then.

James Conkle says:

on January 31, 2011 at 5:29 am

Just reserved my spot in PA for the 11th! I guess registration didn’t open at 9 o’clock. (it was 5:20 am) Wish I could afford the DVD along with the ticket but that would cost too much for me right now.

So see ya 4/11!!!!

John Given says:

on January 31, 2011 at 6:42 am

I bought the Combo!!!!!

Sérgio says:

on January 31, 2011 at 6:56 am

Hi Joe, I really want to purchase this DVD. Please, tell me the Adorama URL…


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