
The truth can finally be told. I’ve been tinkering with the notion of a program like this for years, and well, all I can say is thanks to all those folks at Apple who listened.
Joe make joke.
It’s here. Geez louise, it’s here. After a whole bunch of swirl and anticipation, Aperture 3 is launched. Drew and I have been working with it for months now, and I have to say, I feel like I did when I got a D3 in my hands. I liked the D2X, and enjoyed driving it in the middle lane of the freeway, windows slightly open, enjoying the breeze, listening to Judy Collins on the FM, big slurpie in the cup holder, a veritable picture of moderate contentment. Then the D3 slammed past me in the fast lane and sucked out my headlights. Been hanging onto the throttle of that bad boy ever since. It was a quantum leap in cameras.
Feel the same about this. I liked Aperture 2. Worked out fine. But this thing is a monster. Apple just started a whole new ball game here. It is sleek, elegant, and clean. The complete workability of the full screen mode is terrific. The brushes are sweet. And for me, for whom life is succession of hotel rooms and airports, the slide show feature is what I have been waiting for. Instead of timing, and re-timing, and juggling music and pix endlessly, the slide show feature for Aperture 3 just rocks. You can blend still and video, and make it all sing and dance together really easily.
Check out the full skinny here. While I was sleeping in Malaysia, those fellas in Cupertino have been busy. More tk…..



Alan Hess says:
on February 9, 2010 at 7:06 pm
Downloaded the trial this morning.
Used Aperture 1 and Aperture 2 but kept ending up back in lightroom.
The work on the street is that 3 kicks some serious ass. I wonder how the Adobe folk will answer and will it be enough to keep me in Lightroom.
Keith says:
on February 9, 2010 at 7:07 pm
yeah but did you come up with the ’3′ part eh? eh? I didn’t think so, all drew is what I hear….ya got nuthin McNally Nutin!
Doug Luberts says:
on February 9, 2010 at 7:10 pm
Well, it’s great to hear somebody (especially when it’s a photographer of your stature) singing Aperture’s praises … Especially after hearing Aperture being dismissed, for years, as an expensive, but otherwise not really useful, host for all of your expensive Nik plugins.
Is it really worth a second look for those of us already heavily invested in a Lightroom 2 workflow, or has the horse already left the barn?
Michael Marks says:
on February 9, 2010 at 7:32 pm
Why the silence from Apple all this time? With the persistence rumors of this products’ cancellation, all the press from Adobe on Lightroom’s future, the stats how Aperture’s market share continues to drop, I switched from Aperture 2 to Lightroom a few months ago.
I bet a decent number of Aperture users wouldn’t have been surprised with a cancelation notice rather than news about version 3. I wish Jarvis and yourself could have said you were involved a few months ago. Something to show Apple is committed.
Best regards, Michael
Dickon Whitehead says:
on February 9, 2010 at 7:35 pm
using it for months and having to keep quite about it, we feel your pain!
Richard Cave says:
on February 9, 2010 at 7:40 pm
awesome dying to have a go at this, will be at focus at imaging in Birmingham so hopefully pick up a copy there.
Cheers Joe
Vince Carmichel says:
on February 9, 2010 at 7:47 pm
I won’t buy it simply for fear that I might have to deal with Apple’s support department.
Also I don’t see why I’d chose it over Lightroom. Lightroom is only $100 more (c’mon for something you use every day) and LR2 seems more capable than Aperture 3, LR3 will be out in like three months.
Suzaidee says:
on February 9, 2010 at 7:48 pm
I bet everyone is waiting for this. Same like you, I find Aperture 2 a very good application but still need more improvement…. would love to try the new slideshow features and also brushes….The best thing, it still compatible with my MacBook
Gary says:
on February 9, 2010 at 8:07 pm
I normally use Nikon’s CaptureNX2. I have Aperture 2, and I like some of the features. That being said, I got the Aperture 3 announcement this afternoon from Apple, and had my upgrade copy on order about 9 minutes later. The brushes are _nice_. Don’t know about the iPhoto parts (faces, places) but they might turn out useful. The ability to take a snap with your iPhone at wherever you’re shooting and later incorporate the GPS data from the iPhone snap into Aperture to “tag” your other shots is a great idea. Keeps you from having to deal with one more accessory cabled up to your camera.
Carl Licari says:
on February 9, 2010 at 8:14 pm
Sounds great Joe, but does it support all the other manufacturer’s raw files that drove so many away to Lightroom?
It may work great but does it work on my files?
CL
Kenny Loh says:
on February 9, 2010 at 8:26 pm
Joe,
And credit to Drew too.
Yeah, I knew a software that rocks like this had to be from you
Many thanks for coming out here to Malaysia. I thoroughly enjoyed your ‘Hot Shoe Diaries’ workshop and the ‘Let There Be Light’ seminar. I will definitely try to catch one of your workshops in the US this year.
Blessings and have a safe trip back.
Kenny Loh
Greg Dominguez says:
on February 9, 2010 at 8:29 pm
In your opinion is Aperture 3 better than Lightroom 2 and 3 beta? I have Aperture 1 and Capture NX2. I am considering a change/upgrade.
Theodore Paradise says:
on February 9, 2010 at 9:03 pm
Joe – really exciting. I mean it, and that’s odd because I’m usually not that excited about software – because, well, it’s software. I’ve been a Lightroom / LR2 user with Aperture / Aperture 2 as a program that I tried for awhile and then as a mostly unused icon in my dock. It was nice, but I liked the LR non-destructive local adjustments. So I see Aperture 3′s Apple site earlier today and as I’m looking through all of the features, I’m just getting more and more excited. Digital workflow is a pain and I liked Aperture 2, but it didn’t do certain things that I wanted (or at least I couldn’t figure out how to do them, which, okay, is a different issue) – like merger libraries or the non-destructive local adjustments. Those new features and things that I’ve always liked – such as RAW conversion that has always been better than LR and the speed of the imports and previews – made it apparent that this might be a combination of features that would bring me back to Aperture. As I looked at this page this AM and again this evening, I kept thinking to myself – wow, this is fantastic. I can do a lot of what Aperture does in LR2 and LR2+CS4, but Aperture 3 solves my earlier issues and gives me that “this is lovely” Apple feeling of integration and functionality. I can’t wait to really sit with it for a bit. I’d love to hear more from you and Drew about how your using it in your workflow and what features are putting a smile on your face again and again.
Best,
Theodore
Stuart Taylor says:
on February 9, 2010 at 9:37 pm
It took me all of 2 seconds to order Aperture online as soon as I saw the release late last night. I was happy with Aperture 2 when it came out having been with the product since Version 1. This new version however looks as though it incorporates most of the requirements I have wished for such as the brushes, better slide shows and incorporation of video handling. can’t wait till I get my copy and can get up to speed on it.
Thanks again Joe for your efforts in Malaysia …. and see you next year!!
Stephen J. Zeller says:
on February 9, 2010 at 10:11 pm
I had taken Aperture 2 for a test drive and while I really liked the features and seamless integration with Photoshop, I was still really hooked on Lightroom. I’m looking forward to taking Aperture 3 out for a spin. I find it interesting that Apple dropped it BEFORE Adobe released Lightroom 3. Could prove to be a really great move for Apple!
Hunter White says:
on February 9, 2010 at 11:04 pm
Everything Lightroom had over aperture, in my opinion, is not in Aperture. Switching back to the good ol’ Aperture.
Klaus says:
on February 10, 2010 at 1:32 am
I still use NX2, the Nikon RAW images look much clearer, finer and sharper than using Aperture 3. A3 is a great app, but for best results in developing RAW images I keep running NX2.
Jins says:
on February 10, 2010 at 2:26 am
It is slow as a snail in my 2.4 GHz, 4GB Mackbook Pro.
Jason says:
on February 10, 2010 at 3:11 am
What kind of raw compatability is there though? I remember Aperture 2 was plagued by slow adoption of raw profiles for the app, hence why many people migrated over to LR in the first place…and now migrate back because we released a new version? Incorporate better raw support and I’ll consider it…
zafer says:
on February 10, 2010 at 3:51 am
Great.
And Joe, if this photography thing doesn’t work out, you can always start a blog writing reviews about hotel rooms
Ingoman says:
on February 10, 2010 at 5:15 am
hi folks!
will it be portable to windows finally? I think about a combined workflow of LR3 and AP3 since I do not believe in adobe to add the slideshow feature in LR3 where you can blend HD video footage and stills (fusion) where I realy need a better workflow.
joe, cu soon at GPP
ingoman
Richard Hales says:
on February 10, 2010 at 5:47 am
Got the Beta testing of Lightroom3 and the trail of Aperture 3, going to be a tough job to decide which one to go for. Been a LR user before but there are problems with it and Aperture may be the answer. Oh, help, what to do?
steve says:
on February 10, 2010 at 8:05 am
converted my D5 Mark II sRaw files to .dng. Imported. Still unsupported!! Jesus f.C.!
Jeff Ott says:
on February 10, 2010 at 8:52 am
I’ve been using Aperture since, dare I say… Aperture 1. Kinda feel like a big dopy boxer receiving punch after punch to the head, because I’ve stuck with Aperture even as others bailed. A3 has been a long time coming and I hope, Joe, you are right and that A3 is not just iPhoto on steroids. Ordered my copy early yesterday and according to FedEx, it will be here today.
Whoo hoooo!
And Joe, since you had such an instrumental hand in the development of A3, I know it will be the Ferrari in the fast lane.
rob says:
on February 10, 2010 at 10:05 am
@steve sRAW is natively supported now, don’t have to convert to DNG.
@Vince have another look, what you said ain’t true.
@Carl RAW support page: http://www.apple.com/aperture/specs/raw.html
Davy says:
on February 10, 2010 at 10:15 am
I had Nikon Capture NX and found it quite adequate until I took my second photo and decided that I did not want to take another 6 months to process it like the first. Fortunately, it froze and crashed constantly anyway.
I went to order Apple Aperture, but since I am in Japan, I tried to get info from Apple US site. Apparently, they did not want my money as I am still waiting for a reply.
Bought Lightroom 2 after comparing it to Aperture 2. Will probably buy Lightroom 3.
The cool thing is, as poor as Adobe’s Customer Service tends to be, it is no worse than the other 2, but they do occasionally respond to e-mails and such. Puts Nikon US service (won’t deal with anyone outside of the US) and Apple service (don’t understand the purpose of e-mail and disdain contact with the unwashed user–gotta call them by old-fashioned landline to get anyone) to shame.
Mike Morgan says:
on February 10, 2010 at 10:28 am
LR user from day one. Tried Aperture 2 but didn’t like it that much. Yesterday, I gave the trial download a go, and WOW I’m super impressed. Now I know why I was so impressed. YOU were involved in its development! I smell a change in workflow for me.
Hans says:
on February 10, 2010 at 10:39 am
Aperture 1 was a bit of a disillusion, 2 was fine, now 3 looks if they nailed it finally. Cool new features developed for photographers by photographers. Like the merge library tool, but also the flexibility with the brushes. Thanks for posting Joe, it is a kinda D3 leap.
Ray says:
on February 10, 2010 at 11:14 am
Ok, now Apple wants me to spend more monies on Aperture 3 after I already spent $200 on the Aperture 2 and it did not work. They have been off the radar for a couple of years now. I think they need a better entry plan to get back on the radar.
Ray on Maui, HI
Jim Richardson says:
on February 10, 2010 at 12:03 pm
Steve. Do the RAW update that just came out and I think your sRAW problem will solved.
Look for the Digital Camera Raw Compatibility Update 3.0
Jim
Jim Richardson says:
on February 10, 2010 at 12:10 pm
Carl,
Take a look here at the Aperture RAW compatibility page. It looks to me like they are pretty up to date but you can be the judge.
http://www.apple.com/aperture/specs/raw.html
Jim
Jim Richardson says:
on February 10, 2010 at 12:12 pm
Vince,
David Schloss did a very comprehensive overview comparing Lightroom and Aperture. Take a look here: http://aperture.maccreate.com/2010/02/09/aperture-3-overview/
David is pretty thorough and (I think) fair and decent.
Jim
hfng says:
on February 10, 2010 at 12:32 pm
Luckily I have a PC.
Ken says:
on February 10, 2010 at 12:53 pm
Joe,
I thinking on how to file a lawsuit against Apple, since I am a PC user. I am told you have a good lawyer, located in Siberia.
I am thinking like, “Discrimination in hardware abuse”. Or “Jobs resentment against egalitarianism”.
Anyway, could you have Sid in Siberia give me a ring. Until then, I love Lighroom and Adobe has my backside on this one.
Cheers from KY
Ken
Jared says:
on February 10, 2010 at 1:11 pm
The big problem for Apple is still training.
The guys at NAPP & so many others have helped put LR ahead of Aperture.
I’m a Lightroom user but have always liked Aperture. I’m trying the 30 day trial.
I hope LR does something with the video
Scott Thomas says:
on February 10, 2010 at 3:10 pm
Thank you, Joe. You done good.
karl Bratby says:
on February 10, 2010 at 3:25 pm
tried aperture 2, hated it to slow and clunky, just got Ap 3 and it rocks, fast and slick, LR£ watchout aperture is back.
Steve says:
on February 10, 2010 at 3:53 pm
Aperture 3 is dog slow and buggy at many tasks. Too bad, back to Aperture 2. Give Aperture 3 6-8 months of non communication from Apple and then they will have a complete working program. Maybe.
matthewbmedia says:
on February 10, 2010 at 5:45 pm
@ steve R.E. sRaw – did you download the camera raw update 3.0 for sRaw via system preferences?
joe mcnally says:
on February 10, 2010 at 7:18 pm
thanks to jim richardson above, for weighing in. he’s been involved with aperture from the start. and his recommendation of checking out david schloss’s overview is a good one. David knows his stuff, and presents things simply…joe
Scott Baldwin says:
on February 11, 2010 at 8:13 am
It has over 200 new features. It unfortunately is lacking one critically needed feature update–performance improvements. The new version puts even the best of hardware into submission.
I loved Aperture 1 and used it for a long time. I felt it was superior to Lightroom 1. I also loved Aperture 2. I did feel that when working with 12MP Raw files was not as fast as I wanted. Then Lightroom 2 (LR2) came out, and with local adjustments and better performance. After some time I converted to LR2. The local adjustments features in LR2 cut the times I needed to go into photoshop significantly, especially when doing cleanup for proofs. When dealing with a lot of pictures I enjoyed that it was also a little faster than Aperture 2.
When the LR3 beta came out I downloaded it and have been using it on non-client pictures. LR3 does not have a ton of new features but now that I mainly shoot with a D3x and RAW, better performance had been on the top of my LR3 wish list. I felt that LR2 handles those big raw files fairly well but I did not want to see a bunch of new features in LR3 at the expense of performance. Overall I find LR3 is a bit snappier than LR2.
I am an Apple fanboy, to some extent. I think their secrecy about new products is a very smart and proven marketing tactic. I feel it works well for consumer software and hardware but I think it is a bad model for their pro applications.
I have always loved Aperture’s interface, workflow, and integration with OS X way better than Lightroom. Unfortunately, I find Aperture 2 too slow to use with the most current OS X version and when compared to Lightroom, especially with 24.5MP 14 bit RAW files.
I downloaded Apple’s Aperture 3 two days ago. It is a massive upgrade. I checked out their “new features” page, at the very bottom of the page, one of the last things was the performance section with one item: now has 64-bit support. That was my first indicator that improving performance was not one of their top priorities. http://www.apple.com/aperture/features/
To sum it up, I love many of the new features in Aperture 3 and feel that the new local adjustments brush features, DAM, Interface, and other new features are better than those in Lightroom 2 and Lightroom 3. HOWEVER, Aperture 3 is so slow. Some basic operations can take 5 to 60 seconds to complete. That includes: zooming in, scrolling at 100% zoom, crops, highlight or shadow adjustments, sharpening. The worst is using some of the local brushes.
Aperture 3, in the current 3.0 version is so slow that is unusable for professionals. There are a lot of posts on the official support site complaining about how slow it is and how often it crashes/hangs. I am so disappointed in Apple for taking so long to release a new version and giving us an unusable product.
I don’t think some simple tweaks to the code in Aperture 3 will give it the needed significant performance upgrade it needs. My concern is that Aperture 3 will remain slow and clunky. Disabling features does/will help some but not much. Per posts on the support forms, I disabled the “faces” and the thumbnail update features and feel that helps a little but Aperture 3 is still painfully slow.
Unless Apple can fix Aperture 3 very soon I think Lightroom will win over most of the current Aperture users. If Lightroom does not have a competitor to contend with I think their investment in future feature and performance improvements will slow down a little, impacting many of us.
Aperture 3 vs Lightroom 3:
http://aperture.maccreate.com/2010/0…re-3-overview/
Thx,
Scott
Scott Bryant says:
on February 11, 2010 at 9:03 am
Evidence of the widening rift between Apple and Adobe??? Apple’s lack of support for Flash w/ the iPad and Adobe’s lack of 64-bit support for Photoshop being further evidence.
Could Apple be pushing an eventual Adobe-less workflow? Is that possible or desirable? I wonder.
Whatcha think?
gnj says:
on February 11, 2010 at 12:11 pm
The review on Aperture vs. Lightroom by David Schloss is not so accurate. One of the main discrepancies is him listing Aperture as having brushes and Lightroom not. Well I take it he hasn’t spent to much time in Lightroom 2 or 3 beta with the adjustment brushes. It has feathering, skin softening along with saturation, clarity, exposure. Personally if you are using Photoshop, Lightroom 2 or above has the best intigration. For those who are strictly photography and are not deep in the pockets of Apple, Lightroom is the way to go. If you have an ipod, iphone and a MAC computer and use iphoto, ilife and want movie editing capabilities, then Aperture. Personally I will stick with Lightroom.
terry chay says:
on February 11, 2010 at 12:47 pm
Yes, three is the lucky number for Nikon and Apple, huh? I felt the same way about the jump to the Nikon D3 (for once, a camera to put Canon on its heels), and Aperture 3 is really impressing me so far—maybe they’ll put Adobe Lightroom on its heels? Faces, Maps, videos, audio, slideshows… and that’s not counting the areas where they compete head-to-head presets, brushes, imports, library, IPTC…
Here’s another analogy. Until the D70 & D40 (for consumers) and then later the D3 (in sports and location), Nikon marketshare was being eroded by Canon at a very fast rate. Same with Aperture in recent years. Now the D3S even bests the vaunted 1Ds mkIV in autofocus (autofocus?!). If Apple added Camera RAW support faster (the Nikon D70/D40 equivalent of the digital asset management world)… this product could really break out.
Can Aperture 3 finally wean me from the dreaded Photoshop roundtrip?
David Apeji says:
on February 11, 2010 at 11:20 pm
I have used Aperture 2 for 2 years as well and have been bothered by Apple’s lack of communication. Tried LR3 beta and considered Bibble5. Aperture 3 looks good feature wise but the performance is still terrible. There seem to be some people who don’t have this problem however. I wish Apple would address this – what makes Aperture crawl?
Stephen Nesbitt says:
on February 12, 2010 at 10:18 am
I tried LR3… I could not stand how SLOW it was… Just scrolling through photos was terrible. Aperture 2 always seemed so much faster. However, I used LR3 Beta for the brushes. Well, now, these brushes in Aperture 3 seem (to me) faster, more accurate and they are far more precise at detecting edges. The slideshow feature which can include movies of course puts LR3 to shame, and the books! OH the books. Now we can use third parties like Graphistudio build right in to Aperture.
Speed, book prints, places, slideshows, and (again for me) more accurate brushes. Will be updating my trial version of Aperture 3 as soon as my box arrives!
Don’t cry! Try it first. It is very responsive, and a great update.
–Steve
David Schloss says:
on February 12, 2010 at 3:37 pm
Hey all! Love to see how much conversation there is about this. Jim Richardson mentioned us (above) for our info on Aperture 3 at MacCreate.com.
I just wanted to reply to one of these
@Michael Marks>>
Why the silence from Apple all this time?<>With the persistence rumors of this products’ cancellation<>All the press from Adobe on Lightroom’s future<> the stats how Aperture’s market share continues to drop, <>I switched from Aperture 2 to Lightroom a few months ago.<>Also I don’t see why I’d chose it over Lightroom. Lightroom is only $100 more (c’mon for something you use every day) and LR2 seems more capable than Aperture 3, LR3 will be out in like three months.<<
$100 is $100 regardless of how often you use something.
LR2 seems vastly less capable than AP3 to most actually. And more capable than LR3.
I’m not sure how you know that LR 3 will be out in three months (could be tomorrow, if it’s like the LR1 beta could be another 13 months) but here’s a look from our site as to the features in AP3 not in LR3 Beta
http://aperture.maccreate.com/2010/02/09/aperture-3-overview/
David Schloss says:
on February 12, 2010 at 3:44 pm
Hey all! Love to see how much conversation there is about this. Jim Richardson mentioned us (above) for our info on Aperture 3 at MacCreate.com.
I just wanted to reply to some of these. Sadly my first post got eaten because of markup so I’ll try again.
@Michael Marks
•Why the silence from Apple all this time?
Apple doesn’t announce products they’re working on. Love it or hate it, that’s their MO. It’s been like that since the company was launched. Did you see pre-announcement press releases about the iPad? The iPhone? The iPod? The Intel processor switch? Apple just runs silent until they knock us all over the head with something like this.
• With the persistence rumors of this products’ cancellation
The rumors that were obviously false, that were generated by people making up the fact that it was cancelled. See that’s the thing about rumors, people start them, they take on a life of their own and many times, as is the case here, they’re wrong.
All the press from Adobe on Lightroom’s future
The last announcement of Adobe on LR’s future was in October when the beta dropped. What’s that, five months ago? No beta updates, nothing new on Adobe’s site. That’s not really “all the press”
• Tthe stats how Aperture’s market share continues to drop
Published by Adobe PR, not considering the effect of AP3.
• I switched from Aperture 2 to Lightroom a few months ago.
Luckily, as an Aperture 2 user you’re still eligible for the upgrade pricing.
@ Vince
• Also I don’t see why I’d chose it over Lightroom. Lightroom is only $100 more (c’mon for something you use every day) and LR2 seems more capable than Aperture 3, LR3 will be out in like three months.
$100 is $100 regardless of how often you use something.
LR2 seems vastly *less* capable than AP3 to most actually. And more capable than LR3.
I’m not sure how you know that LR 3 will be out in three months (could be tomorrow, if it’s like the LR1 beta could be another 13 months) but here’s a look from our site as to the features in AP3 not in LR3 Beta
http://aperture.maccreate.com/2010/02/09/aperture-3-overview/
Shawn Chamberlin says:
on February 13, 2010 at 1:48 pm
i have to say, i’ve mainly been a lightroom kinda guy, but seeing so many photographers rave about the new version of aperture has me convinced. i’m downloading a trial now, see how it works out for me. thanks joe, always interested in finding ways to make my life easier and produce images faster.
Chris says:
on February 13, 2010 at 7:06 pm
Has anyone else noticed the poor quality of the raw support for the Panasonic G1 in Aperture 3.0? I compared it with Lightroom 3 Beta and found Aperture to have poor local contrast (making it appear softer), obviously over-saturated colour and irretrievable prematurely blown highlights with harsh boundaries that could be easily recovered and/or gracefully concealed in Lightroom. The difference was not subtle.
Also the interface in Aperture 3 has been downgraded to the iPhoto style for more mass-market appeal (look at the sliders and the larger text and Fischer-Price icons). 200 new features? Yeah great, as long as they’re not crap. Aperture 2 was a great jump up from Aperture 1, but Aperture 3 smacks of desperation.